VIHANG
MAHAJAN
Tiranga
Restaurant Logo Design
Client
Tiranga
Logo Design
Services
Food
Industry
Tiranga is a renowned Pune-based restaurant known for its traditional and classic Indian offerings. The restaurant specializes in two iconic dishes: flavourful biryani and wholesome thalis, drawing from rich culinary traditions. With a strong focus on heritage, Tiranga emphasizes authenticity in its recipes while delivering a warm, inviting dining experience that reflects the cultural essence of Pune.
Client Profile
Framing the Vision
Making a logo design right from initial Ideation to the envisioned visuals of the restaurant.
September 2024
Year
Traditional
Classical
Symbolic
Clean
Typographic
Devanagari
Maratha
Biryani
Thali
DEVANAGARI
LATIN
The logo unit should better reflect the true essence of "Tiranga" and its traditional
-Industry Mentor, Out and Out Design
THE IDENTITY | SUGGESTED COLOUR PALETTE
LATIN
DEVANAGARI
Guided by emotions
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#F27507
COLOUR PALETTE
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#BFB093
DEVOTION
TRADITION
FAMILY
CONCEPT 01- CULTURAL ESSENCE
Rooted in the tradition of Maharashtra, the design echoes the flavours, aromas and vibrant
Crafting through tweaks
Unifying the vision
EMBRACING FEEDBACK
value. While some logo forms look good, exploring more font variations is essential.
Currently, the icons feel complex and playful—consider simplifying and adding more
character. It's time to start working on the final document.
CONCEPT 02- TIMELESS BONDS
ELEGANCE
AUTHENTIC
SYMBOLIC
Crafting through tweaks
Unifying the vision
cultural practices that brings the food to life. The square-based design represents the family
atmosphere that Tiranga cultivates, where every meal is a celebration of togetherness.
The logo is ingeniously crafted using the letter "ग" (Ga) from the Devanagari script. This
choice is deliberate, as "ग" is not only the starting letter of "Ghar" (home) but also resonates
with "Gharana,"which denotes a lineage or a family tradition in Indian culture.
By encapsulating the essence of tradition and roots, it becomes a visual narrative of the Tiranga's mission to be
younger ones who are drawn to its modern aesthetics.
a place where cultural heritage and family bonds are celebrated through the medium of food.
The logo ensures that it will resonate with both older generations who appreciate the cultural references and
to create a harmonious and balanced design.
Each of the four quadrants in the logo represents a stylized "र," (Ra) in Devanagari Script artistically interwoven
THE IDENTITY | LOGO VARIATION
THE IDENTITY | LOGO FORMATION
THE IDENTITY | SUGGESTED COLOUR PALETTE
THE IDENTITY | LOGO VARIATION
THE IDENTITY | LOGO FORMATION
LOGO OPTION 01
COLOUR PALETTE OPTIONS
THE CURIOSITY DRIVE
INITIAL IMPRESSIONS
INITIAL IMPRESSIONS
THE CURIOSITY DRIVE
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#FFC600
#743900
COLOUR PALETTE
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LOGO OPTION 02
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-The bird - Vihang Mahajan
tricky. I also sought insights from others to help me start. Despite the challenges, it
Without a proper brief, I relied on a few client-provided keywords, making the process
Working on Tiranga was challenging, as it was my first industry-level logo identity
project. I had to look up many references to align the logo with the restaurant's name.
LESSONS
UNVEILED
was a fun yet time-consuming experience.